Video - Film Openings: Initial research, Institution

You will more than likely find that within a large main stream genre film that you will find there produced and distributed by a large corporate company like 'Universal Studios' and 'Warner brothers Studio'. These companies are usually multinational in there distribution, and the films involve a generic narrative with a large budget and well known and highly paid stars.

On the other hand we have Social realist films which are on the other end of the spectrum, meaning they usually consist of a low budget with a less well known cast and production/ distribution company. The narrative structure of these films is less formulaic and is usually about more serious and relatable issues around a certain period of time. These films attract a smaller audience but can still make it's money back, usually from DVD sales.

Then there's art house films which again have little input by large production and distribution company with tiny budgets and new actors.The films narratives are usually unique and personal, causing them to attract a less main streamed audience, and more of a upper middle class and news paper reviewer audience. This usually leads to a loss of money and in worse case scenario companies have to shut down due to less demand of more art house films.

An audience usually makes there choices of what film they wish to see depending upon the films Production/ distribution company, as they have expectations of what that company and genre of film will have.