1. I n what ways does your media product use, develop or challenge forms and conventions of real medis products ?

The ways in which i was able to portray the similarities in conventions to various other gangster texts,(which i attempted to make as clear as possible), through my tiles and the ways in which they are printed upon the typical gangster conventions of cigarettes, alchol cards, guns and poker chips. All of which connote the gangster genre. I feel that even though i have used these conventions i developed upon this idea with the subtle change in the genre to have the tile printed upon them. I added the special effect of making the film black and white in order to make and fit in with the idea that this film is dark gritty and mysterious. My use of loud and fast paced non diagetic music added to the excitement and helped to build up the Adrenalin for the audience as they sit on the edge of there seat. Within the film snatch there various scenes which are slowed down to emphasise the impact of people being hit or killed so i incorporated this convention within my piece and feel that it worked well. The fact that i started the film with lots of action and excitement is also a typical convention within gangster films as it gets the audiences engaged and excited for the rest of the film.

2 How does your media product represent particular social groups ?

I feel that the social group in which I’m targeting my film towards is the young avid film lovers who regularly visit the cinema to see any old generic American film. As this is the target audience which will usually help a film to make the largest profit. They will more than likely still be in further education with a part time job and find a visit to the cinema a time to relax and escape. They will more than likely be male and possibly bring friends or partners with them as they won’t enjoy the experience by themselves. And I feel that the film itself portrays this with the characters within it and there social backgrounds, in order to connote this I used a hip hop RaB non diagetic sound track which I feel that the particular target audience for the film will enjoy. I also attempted to use some modern styled editing which will appeal and excite the audience. Even though there isn’t any diagetic talking within the opening sequence I feel that through out the rest of the film they will speak in slang which people be able to understand and relate to. I have tried to make it so that the characters aren’t made out to be too stereotypical, but at the same time relatable for the audience.

3. What kind of media institution might distribute your media product and why?

If i was to sell or pitch my film towards a production company then i would aim to go to the large conglomerate distributors 'Warner brothers pictures' as there a financially successfully production/ distribution company who have made many other successful gangster pictures over the years. From back in 1938 with the ever famous 'Angels with Dirty faces'to the more modern film 'The Departed'. Also they will have enough money to advertise and distribute the film worldwide attracting my target audience through the different types of media in which they use every day, Internet, mobiles, TV and posters. I don't feel; as though i should go to independent film companies such as Film four as they have a bad reputation for when it comes to distributing films as they have to go to big film companies like Warner brothers to distribute them.

4. Who would be the audience for your media product ?

I'm aiming my product at the avid film lovers who could be categorised as being mostly male aged between 15 - 21 who are underachievers whilst at the same time wanting to be aspirers, with there there social values mostly involving being a hedonist in which they enjoy the company of friends. This will be because there more than likely still in education with a part time job, and there at a time where they have a lot of events happening in there life like exams and college/ university choices so in order to escape from these things they go to the cinema with there friends. But this can also be expanded as there many other older gerations of people who will be appealed by the violence and high action.
Through a questionaire towards these audiences i was able to find that the targeted audience for the film were able to sit back and enjoy the film with a clear understandin and enjoyment from the film. But the older people got who watched the film and who i interviewed found the experience too much to bare as they didn't like the fast edditing and use of non diagetic music, and there understanding of the narrative was limited as they felt the need to ask many questions to understand what was going on. My target audience enjoyed becuase there used to this experience and get thrills from these types of picture.

5. How did you attract/ address your audience ?

So In order to attract my audience towards the film i decided to involve and engage the audience within the piece. To do this i decided to make all the titles written upon objects making the audience actually look out for the titles rather than having it put straight in front of them. I also prolonged the deaths of each character so the audience are able to enhance the death in more detail. one thing which i liked because i felt it created a great atmosphere was the fact that i changed the film to be black and white, but a lot of people who im targeting the film at are quite put off at by the fact that a film is in black and white.
Some of the comments placed upon my film were -
- hahahaha amazing!!! the ideas are cool some of acting is lol haha got to love the slugger and pat!! very very well done JOE
- This is amazin!!!! Dude that kills you all deserves an oscar...
- Wahey! Pretty good guys!
- looks good
- Nice one Joe!!!
From these comments i was able to make the conclusion that i was able to attract the right target audience for my piece as there language is slang with text talk.

What have you learnt about technologies from the process of constructing this product ?

All of my filming was done wth the aid of a mini- DV digital SLR camera in which we did all of our filming straight onto a mini tape. Even though we didn't have high tec equipment we were still able to perform various proffesional tecqniques with zooming in and out changing the focus of the camera or it's depth of field. Once we had completed filming we were able to manipulate our images through hooking the camera up to a computer and capturing the filming from the tape and into a program called premier pro (this was the first time i had used a video manipulating software like this). through the use of this program i was able to eddit the scenes i had captured and construct them into a film which flowed and had concistant transitions between scenes. through the process of adding various visual effects i changed the film from being in colour to black and white in order to give it an urban feel. i was also able to costruct fade ins and outs at both the beggining and end of the film. I also incorporated a sound track which i felt enfasise the theme. One of the things which i learnt and i feel will be extremely usefull in the future was how to upload a clip onto youtube and then transfering that onto my blog. I had some problems with the technology as i created a voice recording of me giving a commentarie of the film and reviews from my target audience onto my mobile phone but had trouble with uploading it onto my blog and run out of time.

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product ?

I learnt a lot from the preliminary task which if i hadn't learnt wouldn't have made the film flow concistantly as i wouldn't have been able to use match on action and continuity edditing. It also let me get used to the equipment. I was able to realise that i should film the same scene from different angles as your able to develop different feelings and atmospheres. The pre planning work helped massively with my new project as i new all of things which i needed to go looking for really quick and was able to work with a timed plan really well as i kept to it and got all my filming and edditing done in time. The understanding of the 180 degre rule helped with the fluidity of the film as well. But i have also learnt a lot from this new project which i can then develop upon in the future if i ever do a new project.