- The psychographics of our reader would be that they are Achievers, because they're the sort of people who aim to do well and earn lots of money when there older.

- Our readers social values would either be a Hedonist, or a Post-modernist as they would like to enjoy life as much as possible right now.

- On the Jicnars scale we would rate our reader as being semi and unskilled manual workers as they are probably only working part time.

- The age range of our reader is going to be between 13 - 18 year old and aimed at both a male and female audience.